(Note: This is a pre-order.)

After studying 50,000+ real shade-mixing data points from GoPlay’s DIY Lipstick Maker (LipsKit) users, we bottled the three shades people gravitated toward the most — the tones that showed up again and again across hundreds of different skintones, color seasons, and everyday makeup styles.

Meet your can’t-go-wrong, universally flattering essentials:

Two comfortable long-wear matte liquid lipsticks
One ultra-nourishing tinted lip oil inspired by the “black honey” look, enriched with Jojoba Oil.

These shades were handcrafted to take the guesswork out of choosing the perfect lip color — whether you’re shopping for yourself or gifting someone you love.

Why they’re instant crowd-favorites

Backed by data, not trends: derived from 50,000+ color decisions
Ultra-flattering on every undertone: warm, cool, neutral, olive, deep, fair
Vegan, cruelty-free & clean
High payoff, smudge-proof, and long-lasting (matte shades)
Multi-use: doubles as blush & eyeshadow for effortless monochrome looks
Handcrafted in small batches for the richest, most consistent color payoff
Thoughtful gift-friendly — shades that genuinely suit everyone

Choose your vibe: a confident bold red, an chic dusty rose perfect for work days or Sunday brunches, or a sheer berry-blue lip oil that adapts to your natural lip color.

New Arrivals

GoPlay Handcrafted Liquid Lipsticks -Data-Backed & Universally Flattering (Pre-Order)